They would drive an SUV, truck, or any larger car that is fit for outdoors and has enough space to hold fishing rods. The car might be grey or black.
They watch TV shows about fishing and other outdoor activities such as camping or different sports. They might have children but some will also not. They tend to be in favor of more conservative politicians.
I think I do have some things in common with my avatar. I love the outdoors and love to do all kinds of different activities, including some fishing. I also love sports and generally anything active. I do not think it's a coincidence, because I definitely chose to sell a product that is somewhat related to my interests. Even though fishing isn't necessarily my favorite activity, it still includes a lot of the things I love to do.
Hey Brandon, great job fleshing out your market segment, I can definitely picture the type of person you're referring to. I also chose a product that is related to my interests so I probably fall into my own market segment. I believe this is a good thing because it helps us know customer much better because we are our ow customer in a way.
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