Chosen Market Segment: Younger (18-25 yrs.) fishermen/fisherwomen
Interview Summary:
-When my customers are aware of their need, it is always when they are going fishing, because this is usually the only time it is a problem to transport fishing rods. This need also affects them more profoundly if their fishing rods are damaged in the process, because this is then a financial detriment rather than just a hassle. When they are first aware of their need, they initially try to fix the problem themselves before trying to buy a product that will fix the issue. They look online, through catalogs, in locals outdoors shops, and sometimes talk to family and friends. If they search online in google, their search terms are things like "fishing rod racks, cheap fishing rod racks, fishing rod holders, car fishing rod holders, etc."
Drawing Conclusions:
-I would describe this segment as the most in need of my product, and the most willing to search for a solution to their problem. This younger segment is much more in touch with online resources and so are able to find a larger variety of products. However, through all of their searching, there just has not been a product in the price range this segment is looking for.
Hey Brandon, I agree that the younger segment would be more inclined to look for a cheaper alternative for the fishing rod racks. You could extend your product line to meet some of their other needs such as a tackle box or rucksack for their stuff (I have no idea because I don't fish). My point is that this is a market segment that must have a ton of unmet needs within the fishing market that you can capitalize on.
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